The Talent Equation Podcast cover image

A family's experience should not be defined by the coach they get...it should be organisationally defined" - a conversation with Tom Shields

The Talent Equation Podcast

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Coaches and the STA Badge - It's Not Everyone's Way

"We've built an ecosystem and we and the business portion allows us to have the professional standards that we do," he says. "It's not everybody's way but it's our way so if you want to wear the STA badge ... this is what you should do how you should do it." He adds: "I think you started to diffuse some of the pushback now on a practical level"

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