Podcasting

The audience growth piece is a slow burn. It's not like a TikTok campaign where you might just suddenly hit and then overnight you've got millions of impressions. So they're going to listen to you for at least a couple of months before they decide to do business with you, let alone when they had the need. That's where interviewing your guests as being these kind of high fit prospects or influences in your space will deliver you value from day one.