MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How To Translate CX Into Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding Customer Usage and Retention Metrics

This chapter explores key metrics influencing customer usage and retention, highlighting both lagging and leading indicators of churn. It underscores the importance of user engagement and retention strategies, alongside the value of loyal customers who generate indirect revenue through referrals.

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