Building Trust in Health Information

In Episode 564, Rob Walling chats with Sol Orwell about growing his website, examine.com to millions of views per month, changing revenue models, and the importance of doing customer interviews.

The topics we cover

[2:14] Intro

[3:06] How Examine started

[7:21] Examine's differentiated approach based on scientific research

[9:33] 10,000 paying subscribers

[10:59] Building trust through transparency

[15:26] Interviewing customers

[21:14] Getting hit by Google

[26:52] Sol's stunt marketing pages

Links from the show

• Our Mistakes | GiveWell
• Examine
• SJO.com
• Sol Orwell (@sol_orwell) | Twitter

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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