In this episode Adam Goyette, founder of Growth Union and former VP of Marketing at Help Scout and G2, shares his journey into marketing and we explore the three biggest speed bumps he encountered in his career. Along the way, he shares the impact of professional relationships on career development and growth and his strategies for handling stress, self-doubt, and early career hurdles in marketing.

In this episode, you’ll hear about:

1. When Adam’s boss left and the company promoted their intern, who had an Ivy League MBA, over him

2. When Adam couldn’t explain why they had a bad month and his CFO walked out of the meeting

3. The story of when Adam first got promoted to VP of Marketing in a tough environment

Things to listen for:

[02:26] The risk that led to a huge reward for Adam

[07:17] When he put in his resignation, but was persuaded to stay

[11:02] The intern was promoted over him…

[16:48] Showing off losses made his company see major growth

[28:07] The gut-wrenching moment Adam’s CFO walked out on their meeting

[36:18] Beware of bad marketers at prestigious companies!

[39:59] Advice on building career relationships

Resources:

- Connect with Adam on LinkedIn

- Check out Growth Union

- Sign up Adam’s Substack: The Friday Growth Note

- Connect with Andrew on LinkedIn or Twitter

- Learn more about Navattic

- Learn more about Appcues

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