Breaking Out of the CRO Pigeonhole with Jonny Longden
No Hacks: The Mindset Behind Digital Optimization and Growth
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Breaking Out of the CRO Pigeonhole
The chapter explores the challenges of breaking out of the CRO pigeonhole and adding structure to experimentation. It discusses the obstacles faced by organizations, such as hierarchical management structures and the emphasis on past experience. Additionally, it addresses the challenges of scaling experimentation internally in larger organizations.
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