Being a founder is an essentially kind of lonely job. There isn't really anyone, i guess, besides other founders who can empathize with exactly wht you're going through at any point time. When i talk to my sister about engineering, she has no idea i'm talking about. I've seen you posting ot any hackres about that on the tax side of crave cooky,. Talking about how you've kept things, your servecost, et cetera. And like that seems almost like it yer escape where you caun talk to some other developers who actually care and know what you're talking about.
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.