Navigating CCPA Compliance in Health Data

This chapter explores the legal challenges faced by Healthline under the California Consumer Privacy Act, particularly focusing on user opt-out failures and sensitive data sharing. It emphasizes the increased regulatory scrutiny over data practices in health information websites and the responsibilities of publishers in ensuring compliance and managing third-party contracts. Through a significant case precedent, the discussion also highlights the complexities of ad tech, privacy controls, and the implications of mismanaged consumer data.