Is Business Broken? cover image

Why is Healthcare Not Better and Cheaper?

Is Business Broken?

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Revolutionizing Pharma: Pricing and Partnerships

This chapter examines the complexities of the pharmaceutical industry, emphasizing innovative funding mechanisms like auction-based pricing to enhance antibiotic production and accessibility of breakthrough drugs. The discussion highlights the urgent need for systemic reform in drug pricing, engaging healthcare professionals in innovation, and integrating innovation training into medical education. It concludes with a critique of market dynamics influenced by monopolization and urges for increased competition to benefit patient care and resource management.

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