The Rise of Pixel Pressure in Logo Design

Mobile first design clients used to ask can you make the logo bigger now the trick is to shrink an entire identity into a tiny digital box such pixel pressure usually means returning to the 2d look of old. brands have morphed into becoming more mobile or website centric over the last few years it's easy to see where website designers influence the high street as well because i was walking through Manchester recently and coffee shops look like web pages.