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Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
What Do You Mean by Unusual?
This started out as a countermeasure to COVID-19 more or less. We didn't really know what we were going into not that anyone did but we sort of expected that we were going to see maybe a three month decline in tourism numbers. So the ask at the beginning of what we wanted to do was to save the summer.
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