The Anti-Wake Phenomenon

I think what's happening is young people are more likely to be slightly more conservative. And you're seeing people in our generation and younger now becoming dominant forces in the market as we're entering our mid to late thirties into our forties. I don't know how much of this anti woke phenomena is actually related to a red pilling, as it is related to young people who despise wokeness now having more money. We may have done it for a long time, but now people are concerned about the kids stuff. So whereas Target for the boomers, the genaxers, and the younger millennials 10 years ago had no problem putting a pride merchandise, the younger generation now