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#89 David Ogilvy (Confessions of an Advertising Man)
Founders
Running Down a Dream: How to Succeed in a Career You Love
Most people in agencies are too lazy to do this kind of homework. You have zero excuse for not being the most knowledgeable person in any subject you want. Information right there is your fingertips. The reason I say this is such a ridiculous, it's not like you have to be born with any unique skill and learn more than other people.
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