What Is Creativity?

I love your new paper. What is creativity? I'm asking this to you because i know you have a new theory, a new paper. So talent and natural beo natural. That's different than creativity. And so i'm beginning to ask the question with a company, better upa giving courses on each of these five different kinds of creativity within the business. Depending on what the company needs, integration, differentiation, figure ground reversal, and seeing if that helps creativity. But for me, this is just idle thought.