2min chapter

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EP 75: Wade Foster (Co-founder and CEO, Zapier) on Nearly Bootstrapping to $5B

The Logan Bartlett Show

CHAPTER

How to Build a Content Marketing Engine

We knew we had like this landing page strategy that was working, but we wanted to fan the flames of it even more. That's where the content stuff sort of started to kick in. It took us a little bit to find what is it that we're actually doing here with this stuff. What it ended up being was just like, we're gonna write about apps. We know all about apps. And so we're just gonna describe like, what are the best apps for this? How do you integrate that?

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