S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
How Many Lawyers Are There in Cook County, Illinois?
S, i've got a question for you in here. How do we define a market place? What's your sort of response to that? Ethe, that's a fabulous question. A, let me eall play it with yo a little bit, fellows. The louvre is the market. See, literally, it's a museumina literal sense. It was on my last visit that i realized, i'm not at the louvre,. It looks like a museum. No, it's not. And that market could be anything. At the louvre there's 35 thousand paintings and objects and artifacts. They're competing for attention. He who gets the attention is going to win
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