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Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals
Grit
Is There Any Story That You Really Want to Tell Me That I Did Not Ask You About?
In the last ten, 15 years or so, there's been this opportunity for land grabbing the innernet. And we do that too, because, you know, these companies have spent billions to get this reach. It's becoming more expensive for marketers to cut through - not impossible, but it's expensive. For those companies that have achieved ta level of tens of millions of users, even maybe millions of users,. they now have the chance of delighting and speaking to their own users.
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