The ROI Debate

The 1984 Apple commercial till today is known as the greatest commercial. Marketers put it together, not salespeople. Both matter. You have to know what they're going to sell to you and what these guys will sell to you. Salespeople are commissions. These guys don't sell. They work very hard chasing a sale for sometimes six months and the customer says no. And they still don't get paid. That's why sales get so much respect for what they do.