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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

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The Spirit of a Comeback in Sport

"We've all been underestimated and counted out. It's when we're giving no chance that we somehow found that last bit of strength to keep fighting," she says. "Right now, we're fighting for something much bigger than a win, or championship." She adds: "If we learn anything from sports, it's that no matter how far down we may be, we're never too far down to come back"

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