20min chapter

Innovation Storytellers cover image

140: How Pioneer Square Labs Takes Corporate Venturing to New Heights

Innovation Storytellers

CHAPTER

Innovative Business Idea Generation

This chapter explores various methods for generating business ideas within a collaborative framework, highlighting the impact of different leadership styles. It emphasizes the importance of customer engagement and strategic partnerships between startups and corporations while discussing the challenges faced in corporate venturing. The speakers provide insights into the iterative processes and structured approaches, such as 'Sprint Weeks,' that enhance innovation and product development.

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