Kevin Hall: Ultra processed foods are very often a high carb and high fat. Despite matching all of the macronutrients, people ate almost 500 calories more per day on an unprocessed diet. Do you think that that people would still consume an excess of calories if all of the ultra processed foods in our food environment were keto? Artificial sweeteners? Yes or no? Yeah. There's still hyper-palatable garbage on keto.

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