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The Great Resignation
A lot of the kind of sustainability aspect that its driven or the actors are coming from from the p r marketinga communications area. And i see something similar in terms of work that is done on organi tonal values and and things like that, that is also often very driven by organizations that are communications or or p r firms. So so we have this that is kind of drive by p r communications agencies or or practitioners. And then we have and something that I think is very relevant to a lot of our listeners, which is, now, of course, we talk about the great resignation, or whatever you want to call it. There's, there's a big kind of fight for