424: Das Pro Plus Max Ultra
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The Ultra Phone Is a Good Name
Sam sung has introduced the ultra, which is effectively a really expensive phone. It allows them to build something that is a aspirationl and is like "well, i must have the best" And it drives up their selling price. But also it lets them look at it this way: If if the promax is always a hundred dollars above the pro right? Like, we've got a feature that we want to put in our iphones, but it costs too much, and so we don't want to do it.
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