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Podcast Advertising
Advertisers are only expected to spend about 35 million on podcast this year. That's only up about two % from last year. They cross the whole industry, of which midroll represents many of the largest podcasts,. but nowhere near the whole industry.
The meta show: Ben and David turn their gaze inward and examine the podcasting industry through E. W. Scripps’ recent acquisitions of the Midroll podcast advertising network and Stitcher podcast client. Featuring discussion of our own product process and metrics at Acquired.
Sponsors:
ServiceNow: https://bit.ly/acqsnaiagents
Huntress: https://bit.ly/acqhuntress
Vanta: https://bit.ly/acquiredvanta
More Acquired!:
© Copyright 2015-2024 ACQ, LLC
Topics covered include:
Followups:
The Carve Out:
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Listen to the best highlights from the podcasts you love and dive into the full episode