
Up Front With Jeremy Carey
The Varsity
00:00
Transforming Sports Advertising in a Streaming Age
This chapter explores the changing landscape of sports advertising, highlighting the differences between linear TV and streaming services. It discusses how consumer preferences influence marketing strategies and the significance of utilizing data for targeted audience engagement. Additionally, it examines the growing prominence of women's sports and the complexities surrounding NIL regulations, emphasizing the importance of strategic advertising and partnerships.
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