
Scaling An International Marketing Team Across 50 Countries With SEMrush’s Olga Andrienko
Operations with Sean Lane
00:00
Navigating International Markets: The Power of Feedback
This chapter explores the role of trial and error in international marketing, emphasizing the value of micro-influencers for gaining critical insights. It discusses the challenges of localization and the importance of fostering relationships that convert customers into brand advocates.
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