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A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan: An EOFire Classic from 2021

Entrepreneurs on Fire

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Intro

The chapter emphasizes the value of focusing on building a brand for long-term success rather than quick profits. It discusses the importance of continuous growth and highlights key factors such as having a strong vision, loyal team members, and satisfied customers using examples from successful companies like Apple and Microsoft.

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