The Gartner Supply Chain Podcast cover image

Future of Supply Chain 2023, With Jennifer Loveland

The Gartner Supply Chain Podcast

CHAPTER

Commercial Innovation - What's It About?

Commercial innovation is not about new product introduction and capacity. It's about making the supply chain part of the reason customers choose your company. 23% of supply chains are focusing on what we call enabling customers to get their own jobs done. So satisfied customers are 30 to 40% more likely to repurchase.

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