I think podcasts might have been doing more of a lift than you might realize. I constantly get asked for exclusivity, right? Because personal injury attorneys in general are conditioned to ask for exclusivity due to their past history and experiences with traditional media and radio and TV. When it comes to Google, if you write a car accident lawyer page and you don't designate a geo, Google has the ability to determine where the consumer's proximity is so you could actually rank in a number of locations. You can incorporate city keywords to help designate a market area. You can't even include state keywords.