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SMP 117: European Commercial Solar Discussion with the Pioneer of PPA Financing in Europe

Solar Maverick Podcast

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How to Get Your Customers to Buy Solar and PPA's

When we screen our customers and when we pick our customers, we basically have two things that turn them into an ideal customer. One thing is that we have a significant power need, of course. Not necessarily the top power needs. So it doesn't have to be these super top power buyers sometimes. They are actually quite difficult to work with sometimes. What we really like, someone has a significant powerNeed, typically across multiple countries in Europe. Secondly, that they are somewhat mature in how they buy solar. We don't have to. We met customers. We had to teach them what solar was. It could take literally two years. You look back at that and you think, really happy

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