The Importance of Thinking Differently

Challenging popular thinking requires a willingness to be unpopular and go outside of the norm. If you want to succeed, you need to think about what's best, not what's popular. Unpopular thinking contains the seeds of vision and opportunity. The next time you feel ready to conform to popular thinking on an issue, stop. And think. You may not want to create change for its own sake, but you certainly don't want to blindly follow just because you haven't thought about what'sbest.