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#180: (Re-Air) Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)
Hey {First Name}, An Insider's Guide to Outbound Sales
How to Track Your Email Campaigns
Cold email is really inexpensive. It's a great inexpensive, consistently reliable channel. We always want to see at least a 50% open rate. Most of our campaigns are 70 to 90%, but 50% is a good benchmark. Out of the people that actually open email, we want at least 10% of them to reply. Once they hear more about your service, they're no longer interested in speaking further.
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