Advisers Need to Be More Targeted With Their Marketing

A lot of advisers are a little outgunned. A lot of them are ill equipped to be able to interact with consumers on the platforms that are, frankly, more popular ind where consumers are actively seeking information. So i think it's just being clear about the expectations for a particular strategy in a particular market. And one of the areas a i think our industry has fallen short is we talk about marketing and a set of services and tactics.