5min chapter

F1: Beyond The Grid cover image

Guenther Steiner: life on the other side of F1

F1: Beyond The Grid

CHAPTER

Challenges and Triumphs in Formula 1

This chapter explores the early challenges faced by a Formula 1 team leading to the 2016 season, including hard work, team dynamics, and the struggle between expectations and reality. It also highlights the significant role of e-commerce platforms like Shopify in modern branding, while reflecting on the resilience required in racing amid missed opportunities.

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