Guenther Steiner: life on the other side of F1
F1: Beyond The Grid
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Challenges and Triumphs in Formula 1
This chapter explores the early challenges faced by a Formula 1 team leading to the 2016 season, including hard work, team dynamics, and the struggle between expectations and reality. It also highlights the significant role of e-commerce platforms like Shopify in modern branding, while reflecting on the resilience required in racing amid missed opportunities.
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