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Episode 291: Todd Caponi, Founder of Sales Melon: Closing a Deal isn’t the Finish Line…It is the Starting Line: The Power of Transparency in Negotiations.

Sales Leadership Podcast

CHAPTER

The Power of Transparency in Negotiations

This chapter explores the vital role of transparency in negotiations, portraying it as essential for successful sales and leadership. Through personal anecdotes and strategic insights, the speaker emphasizes that effective negotiations should build relationships rather than merely close deals.

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