The Economy of Apps

"I'm really happy not to play that game. And fortunately with pedometer, you don't have to," he says. "It's much nicer to not play that game if you don't need to." Apple profits heavily from the ad-based app industry by buying installs and using search ads where it makes more money. But when you're instead focused on the quality market, that's a different game that you're playing a very different market", Benitez adds.