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Trust, Value & What It Means To Be Digital in Banking

Breaking Banks

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Revolutionizing Banking: From Tradition to Trust

This chapter explores the transformation of the banking and marketing landscape, focusing on the speaker's transition from traditional advertising to digital banking. It highlights the importance of customer value beyond price, emphasizing the role of service, convenience, and trust in improving customer satisfaction. The discussion features Metro Bank's customer-centric approach and examines how the industry is evolving in response to modern consumer expectations.

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