Scaling Coaches

i've become far more interested in scale maybe and say the last year. kelsihin don especially like you talk a lot about how they've scaled their online offering so he's actually stepped away from most of even training famous celebrities because he's channeled his time into creating challenges and an app. What are your thoughts on encouraging coaches to first of all start with an open mind about maybe getting away from only just doing that time for money hour on the floor? i feel like people throw this word around quite a bit and don't really know exactly what it is but scaling is essentially generating more revenue per time put in right.