Emily Hare 'Hyper Localisation, Diversity and Adaption'
The New Abnormal
00:00
Branding
We need to remind ourselves ofr where brands have permission to play younot, they need to stay in the lane. I think a lot of the most interest and excellent advertising you see is like burgoking playing on a a google speaker or something. So i think you need to think about your brand at a higher level. Soy, what's your tone of voice? What's your personality? Inx, start with the y, kind of broadl empty there to er, educate. Yo, there to help people. Er, you nes, stay safe.
Transcript
Play full episode
