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17min chapter
$100M Offers Audiobook Part 2 | Ep 580
The Game w/ Alex Hormozi
Understanding and Communicating Value
The chapter discusses the importance of understanding and communicating value when making an offer. It highlights the risks of competing on price and emphasizes the goal of making money rather than just getting people to buy. The chapter also touches on the concept of setting higher prices and delivering more value to create a significant discrepancy between price and value.
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