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#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

B2B Marketing with Dave Gerhardt

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How to Get ELT Buy in for SEO?

If you start producing content right out of the gate, you're going to see rankings first. And then impressions and clicks are they starting to move over time. What metrics should you be tracking to get buy in to further invest in SEO? Same thing. Is it that list and proving it out and starting to show some kind of funnel math on, Hey, we did this. Here's what here's what this roughly looks like over a quarter.Here's what we think it could be. Would you approach that? I'm finding more and more that like executive buy in and see sweet, really understand the value of owning a topic.

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