4min chapter

The Storytelling Lab cover image

Stories That Sell in Three Minutes with Dan Manning

The Storytelling Lab

CHAPTER

The Moment of Change

Every story we're telling and every story we're hearing is a story of change, that it's that change is why we want to pay attention to, to the story. The entire story is all about that change. And in a three minute story, there's nowhere to hide. Right? In a 3 minute story that changes to be front and center. I'll use it in the introduction, the little preamble and then everything in the first part of the story drives that moment of change. Everything after the moment of change are the consequences of that change. We need to drive to what were the circumstances that made that moment different from every moment in your life before. For an entrepreneur

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