Cracking The Code Of Data-Driven Marketing
The Duct Tape Marketing Podcast
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What Are Some Best Practices in Attribution Modeling?
On top of too much data, another thing that I hear quite often is this idea of attribution. How do I know exactly what did what because the customer journey is a little all over the place? There's again, three things there that I tell people to focus on. One is on a tactical level, you want to have a tagging system in place. The first is simply having an attribution model and understanding what those are.
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