The world can’t wait for the 2023 Women’s World Cup, which starts later this month. Ticket sales are on track to smash records, and viewership has grown significantly since its 1991 inception. But when it comes to equity between the men’s and women’s tournaments, there’s still a long way to go. Bloomberg’s Jennah Haque joins this episode to talk about why the Women’s World Cup still lags behind the men’s tournament in pay, prize money and all-important media rights–and what’s being done to close the gap.
Read more: World Cup Turns Up the Pressure for TV to Embrace Women's Soccer
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK
Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.
See omnystudio.com/listener for privacy information.
