2min chapter

Pattern Breakers cover image

Breakthrough Lessons: Distribution, Distribution, Distribution

Pattern Breakers

CHAPTER

How to Be Distribution Led in Your Product Development

A good product with great distribution will almost always beat a great product with poor distribution. Never treat distribution like an afterthought. If you can't get your product to the people who want to use it on a start up budget, then ultimately you're doomed. And until we meet again, remember, greatness is a decision.

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