Can You Create a Great Company?

"i early on made a decision to base everything on the rules of the successful, verses the exceptions," he says. "Most great companies were really built by people who just put in place a bunch of really good practices and built teams." The downside of failure is is sort of hurt feelings, right, you know? And it's like, why would you ever let the hurt feelings drive that that decision? You got to get over the hurt feelings,right?"