2min chapter

Planet Money cover image

When Subaru came out (Classic)

Planet Money

CHAPTER

How Do You Market Lesbian Cars?

Tim mahoney was running marketing for subru at the time. Subru got in touch with morian nash, a tiny ad agency based on manhattan that specialized in marketing to gain lesbian consumers. John and his business partner, dave morian, were both openly gay. They would go to these big companies and they would pitch them. Who you sleep with? Ye here it is. How you sleep are ours.

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