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46. Q&A: Employee share schemes, LICs, and mental accounting

Aussie FIRE | Financial Independence Retire Early

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Mental Accounting and Investment Decisions

This chapter delves into mental accounting in stock market investments, explaining how emotional connections to underperforming stocks can hinder rational decision-making. Through personal anecdotes, it highlights the significance of overcoming past losses and focusing on long-term investment strategies rather than succumbing to the pitfalls of market timing and short-term fluctuations.

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