If we are vying for a role that's focused on digital ads in this case, the goal is to drive as much revenue as possible with as little ad spend as possible. So once we understand that, we can start to craft our value. We could say something like, well, I'm a digital advertiser with X plus years of experience helping companies in a similar industry achieve five times the return on their ad spend investment. That will help you win more jobs because it is exactly what hiring teams want to see.

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