Content Engine: Rise Above the Noise (Tracey Wallace)
On the Record by Leadpages
What Kind of Team Do You Have?
Right now I have a team of four full-time folks, two of them are content marketers who manage our go-to-market primarily so they help write the breeze. And then we also have two full-time in-house writers. They did just join our team in 2022 though, so we were kind of split between them and freelancers for most of 2022. In 2023 they will be writing 90% of our content, so we won't be outsourcing as much. A big reason for that is that we are planning on including proprietary Clavio data and 60 to 70% of all of our content.
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